What’s included

• Tracking & Setup: GA4, pixels, conversions, UTM/call tracking

• Strategy: goals, budgets, geo, keyword & audience research, negatives

• Build: RSA + extensions, Display/YouTube, Meta image/video

• Creative & LP Guidance: ad copy, assets, CRO checklist

• Optimization & Testing: bids/budgets, audiences, placements, A/B tests

• Reporting: monthly insights with actions

  Key metrics

  Impressions, Clicks, CTR, CPC, CPA/CPL, Conversions, ROAS/ROI, Impression Share (Google) Reach/Frequency (Meta).